Achieving Actionable Analytics
For digital analytics to be valuable it has to help you optimize your web presence. In order to do this, you need a clearer understanding of what exactly visitors do when they are interacting with your website. Enter Behavior Maps.
The guide includes these chapters:
- "Heat Map: What are your visitors honing in on?"
- "Scroll Map: How patient are your visitors?"
- "Click Map: Are your interactive elements performing as they should?"
- "Unlock the full potential of your analytics data"