For digital analytics to be valuable it has to help you optimize your web presence. In order to do this, you need a clearer understanding of what exactly visitors do when they are interacting with your website. Enter Behavior Maps.

The guide includes these chapters:

  • "Heat Map: What are your visitors honing in on?"
  • "Scroll Map: How patient are your visitors?"
  • "Click Map: Are your interactive elements performing as they should?"
  • "Unlock the full potential of your analytics data"



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