In this On-Demand Webinar Training, You Will Learn:

  • What KPIs are and why they matter
  • How to set the right KPIs and key metrics using a KPI and key metrics matrix
  • How setting the right KPIs helps identify room for improvement on your website
  • Why setting the right KPIs helps hold your team accountable
  • How to use KPIs to prove website value to stakeholders


Yes, I want to learn how set the right KPIs with my team!

About the presenter, Brett Patterson


Brett has over a decade of experience leading and managing digital marketing and analytics programs for organizations ranging from start-ups and non-profits to Fortune 100 businesses. Brett’s ultimate objective is to provide strategic guidance to web teams large and small looking to build a more effective digital presence. Brett holds a B.A. in Mass Communications from Minnesota State University - Mankato and multiple certifications in digital analytics.