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Tracking links and UTMs are the foundation for measuring the effectiveness of your digital campaigns. Don’t let mistakes skew your data. Find out how to accurately track.

This webinar covers:

  • Campaign parameters
  • Elements that make up a UTM
  • Proper naming of your UTMs
  • Using data to measure behavior

You’ll also get a glimpse of the new Campaigns feature in Siteimprove Analytics.

We are committed to providing equal access to this webinar for all participants. For alternative formats and other reasonable accommodations, please contact

See how Siteimprove can help with your next campaign