Free E-Book: Web Analytics - Where to Begin
Web analytics provide you with a better understanding of how visitors are finding your website, how they interact with it, and how effectively your website is contributing to your business goals.
This e-book will show you how to:
- Identify Key Performance Indicators (KPIs) and Micro Conversions (MCs)
- Utilize Events in order to track KPIs and MCs
- Implement Campaign Tracking
- Utilize Data Segmentation
- Generate actionable reports