Web analytics provide you with a better understanding of how visitors are finding your website, how they interact with it, and how effectively your website is contributing to your business goals. 

This e-book will show you how to:

  1. Identify Key Performance Indicators (KPIs) and Micro Conversions (MCs)
  2. Utilize Events in order to track KPIs and MCs 
  3. Implement Campaign Tracking 
  4. Utilize Data Segmentation 
  5. Generate actionable reports 


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