Live webinar: Tuesday, 19 March 2019 3:00 PM - 4:00 PM CET

Multi-channel marketing campaigns are hard to execute and even harder to report on. Using tracking links and UTMs are the foundation for measuring the effectiveness of your campaigns. The problem: even tiny mistakes in campaign tracking can skew your numbers and make demonstrating business value impossible.

In this session our two leading Analytics experts Brett Patterson and Søren Laumand will help you better understand:

  • What campaign parameters are
  • Which elements make up a UTM
  • How to properly name your UTMs
  • How to use data to measure behavior

You’ll also get a glimpse of the new Campaigns feature in Siteimprove Analytics – the most intuitive Digital Analytics solution according to G2 Crowd users.

Once you’ve registered, a confirmation from GoToWebinar with your login details will be sent to your email address. You will also receive a recording of the webinar afterwards. 

We are committed to providing equal access to this webinar for all participants. For alternative formats and other reasonable accommodations, please contact


Register now!

Featured Speakers


Brett Patterson, Lead Digital Analytics Consultant, Siteimprove
Søren Laumand, Analytics Product Expert, Siteimprove
Christoph Zerr, Senior Product Marketing Manager, Siteimprove