When you come to a fork in the road, take it. 
– Yogi Berra

Just like the quote above, giving poor directions will usually lead visitors down a confusing path. When it comes to directing visitors on your website, one of the most persistent accessibility issues is the dreaded "Click Here" or "Read More" – link known as Link Purpose (In Context). In fact, telling users to "Click Here" can often result in less clicks for assistive technology users. 

So how does this happen? Why are "Click Here" and "Read More" such a problem? Listen as Senior Digital Accessibility Consultant Kevin Rydberg explains the basics of the Link Purpose principle, as well as how to eliminate bad directions and add better user experience for all visitors to your website. 

Note: Closed Captioning is available. 


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About the host, Kevin Rydberg

Image of Kevin Rydberg

Kevin Rydberg is Siteimprove’s Senior Digital Accessibility Consultant. In the US office he is responsible for guiding and supporting businesses and organizations on their journeys to create accessible websites. With more than 17 years of experience in the multimedia and web development space, including enterprise redesign and accessibility overhauls, Kevin is a critical partner for Siteimprove customers when it comes to creating successful and sustainable accessibility programs. Kevin is certified by the International Association of Accessibility Professionals.